Volker Bach looks at branded foods as guideposts and guarantors of quality

A traditional sweet stall, oversized gingerbread hearts and all.
Christmas fairs have a long tradition in Germany. Originally, they existed to provide markets for rural buyers when their pockets were at their fullest. Christmas, then as now, was a religious holiday, but not very. The markets were there to shop, but also to have fun, to enjoy small luxuries and to make money from people who didn’t know any better. They still are.
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